State Soft Water is committed to protecting your privacy. That is why we have adopted this Privacy Policy. This Privacy Policy is intended to describe how your personal information is processed and used, and we will make every effort to ensure that our activities keep within the spirit of this Privacy Policy. Please note that by visiting and using statesoftwater.com, you are accepting the practices described in this Privacy Policy.What Information is State Soft Water gathering about its visitors and how is it being used? Every computer connected to the Internet is provided with a domain name (e.g. earthlink.net) and an IP Address (e.g. 192.164.13.145). When a visitor requests a page from within the State Soft Water website, our Web Servers automatically identify and log the HTTP request that is made to our Web Server. This information reveals nothing personal about you. In fact, the only information that we automatically gather and log is as follows:

• The IP Address of the Site that may have Referred you.
• Your IP Address
• The Web Page that you may have linked to us from, if any.
• The Product Identifier for Version and Make of Browser (e.g. Internet Explorer 4.5)
• The Operating System platform that you may be running (e.g. Macintosh or Windows)
• Search Words or Terms that are passed from a Search Engine (e.g. Google, Yahoo, or Lycos)

There is absolutely nothing special about the information just described, and the practice of collecting this data has been generally standardized by virtually every Web Server on the Internet today.

The purpose for this information is actually two-fold. One, State Soft Water has found it advantageous to examine visitor traffic in its aggregate, so that we can ensure maximum compatibility for the various Browsers and Operating Systems that visit our site. Additionally, as any business should attest, it is our desire to generate greater amounts of visitor traffic. By analyzing visitation patterns, referring URLs and Search Engine terms, we can strategically enhance our exposure on the Internet.

What about Cookies?

Cookies are small pieces of data that are transferred to your computer’s hard drive through your Web browser from our Web Server. A cookie cannot read data from your hard disk or read cookie files that may have been created from other sites. The State Soft Water website utilizes cookies as a means of providing personalization features to our visitors. For example, we utilize cookies to remember settings (background music selections, wallpapers preferences, etc.) that you may have made at our website.

You can choose whether to accept cookies by changing the settings of your browser. Typically, by accessing the browser’s help feature you can obtain information on how to prevent your browser from accepting all cookies or to notify you when a cookie is being sent. If you choose not to accept these cookies, your experience at our website and other websites may be diminished and some features may not work as intended.

Mobile Subscriber Information

Your Mobile Information will NEVER be shared with other parties under any circumstances. This includes no sharing with third parties, affiliates, or for marketing or promotional purposes.

SMS Messaging

Effective Date: 1-1-25

At State Soft Water, your privacy is critically important to us. This Privacy Policy explains
how we collect, use, and protect your personal information when you opt into our SMS messaging
program. By opting into our SMS service, you agree to the terms outlined below, which are in
compliance with the latest 2024 regulations under the Telephone Consumer Protection Act
(TCPA) and the Campaign Registry guidelines.

1. Information We Collect

When you opt-in to receive SMS messages from us, we collect the following information:

• Phone Number: The mobile number provided during the opt-in process.
• Message Interaction Data: Includes information such as delivery status, response data,
  and message engagement rates.
• Consent Data: We maintain records of when and how you provided consent to receive SMS
  messages, including the method of opt-in (e.g., web form, keyword, or verbal consent).

2. How We Use Your Information

We use your information to:

• Send text messages based on the preferences you indicated when opting in, such as
  promotional offers, updates, or alerts.
• Ensure compliance with federal regulations, including the TCPA.
• Monitor and improve our SMS services by tracking engagement metrics.

Your information will only be used for the purpose specified at the time of opt-in and will not be
used to send unrelated messages.

3. One-to-One Consent Requirement

In line with FCC regulations (March 2024), your SMS opt-in applies to communications from
State Soft Water only. Your consent to receive SMS messages is specific to our company and
does not extend to third-party businesses or affiliates unless explicitly stated and separately
agreed upon.

4. Message Frequency and Data Rates

The number of messages you receive will vary based on your preferences and continued interaction with our services,
but you will receive no more than 3 initial messages per week. Please note that
message and data rates may apply depending on your mobile carrier and plan. We encourage you to review
your carrier’s terms for more details on messaging fees.

5. Opt-Out Instructions

You can opt out of our SMS service at any time by replying with “STOP” to any message you receive
from us. Once you opt out, you will immediately cease receiving further messages unless you opt
back in. For help, you can reply with “HELP” or contact us directly at esommer@statesoftwater.com or
(810) 207-6575.

6. Data Sharing and Disclosure

We will never share or sell your information to third parties for marketing purposes without your
explicit consent. We may, however, share your information with trusted third-party service
providers for the purpose of facilitating SMS delivery (e.g., telecommunications providers). All such
parties are bound by strict confidentiality agreements and are prohibited from using your data for
any purpose other than SMS delivery.

In compliance with Do Not Call (DNC) Registry regulations (2024), you have the right to register
your number with the National DNC Registry. If you are on the DNC Registry, we will not send you
promotional SMS messages unless you have provided express consent to do so.

7. Security of Your Information

We take reasonable measures to protect the information you provide from unauthorized access,
disclosure, or misuse. However, no system is completely secure, and we cannot guarantee the
absolute security of your data during transmission or storage.

8. Record-Keeping and Proof of Consent

As required by the TCPA and Campaign Registry guidelines, we maintain records of all opt-ins
and opt-outs, including timestamps and the method of consent. These records are kept securely
and may be used to demonstrate compliance with regulatory requirements if needed.

9. Changes to This Policy

We reserve the right to update or modify this Privacy Policy at any time. Any significant changes will
be communicated via SMS or on our website. Continued use of our SMS service after any changes
indicates your acceptance of the revised policy. Please check back periodically to stay informed of
any updates.

10. Contact Us

If you have any questions about this Privacy Policy or wish to update your SMS preferences, you
can contact us at:

• Email: esommer@statesoftwater.com
• Phone: (810) 207-6575
• Address: Main/Pick-Up Location:13658 Ten Mile Rd. South Lyon, MI 48178Service Locations:9932 Weber St. Brighton, MI 48116 Erie Rd. Temperance, MI 48182

Links:

• Terms and Conditions: https://statesoftwater.com/terms-of-use/
• Privacy Policy: https://statesoftwater.com/privacy-policy/
• National Do Not Call Registry: https://www.donotcall.gov/

Key 2024 Compliance Elements:

• One-to-One Consent: Consumers are only giving consent to receive messages from the
  specific business they opt into, not from multiple parties
• Clear Disclosures: The policy includes clear language about the nature of the messages,
  frequency, potential charges, and opt-out mechanisms
• Do Not Call Protections: The policy reflects the latest FCC guidance that DNC protections
  apply to SMS, making it clear that businesses must adhere to DNC regulations
• Data Sharing and Record-Keeping: Emphasizes the importance of maintaining proof of
  consent and clear guidelines on how data is shared for operational purposes.

This updated Privacy Policy example aligns with current 2024 TCPA and FCC guidelines, ensuring
your business remains compliant while fostering transparency with consumers.

What other information does State Soft Water request?

We may also request your e-mail address or mailing address for the purposes of conducting a survey, adding you to our mailing list, or by your request to have someone contact you for additional information. Whenever we request the identity of a visitor, we will clearly indicate the purpose of the inquiry before the information is requested. We maintain a strict “No Spam” policy that means we do not intend to sell, rent, or otherwise give your e-mail address to a third-party, without your consent.

In addition, State Soft Water will not send you e-mail that you have not agreed to receive. If you are a member of our Mailing List, you will be contacted with announcements, news, portfolio additions, and new products or services. You have the option of “Unsubscribing” from our Mailing List at any time, thereby disabling any further such e-mail communication from being sent to you. If you wish to have specific communications with a member of the State Soft Water staff, you will be required to provide specific information that will be routed to the appropriate contact within State Soft Water.

What information does State Soft Water collect when I purchase something?

If you purchase something, such as a T-Shirt, we need to obtain the appropriate information in order to complete the transaction. Depending upon the method of payment that you select and your location, the required information may vary. However, generally speaking we will need:

• Your Name
• Billing Address (for Credit Card Orders)
• Shipping Address
• E-Mail Address
• Phone Number
• Credit Card Number (for Credit Card Orders)
• Expiration Date (for Credit Card Orders)

We use shopping cart features that safeguard this information by using industry standard SSL (Secure Sockets Layer) encrypted servers. SSL encodes the information transferred between you and the server, rendering it unreadable to anyone trying to intercept the information.

Will State Soft Water disclose the information collected to Third Parties?

State Soft Water will disclose your personal information or any of its log file information when required by law or in the good-faith belief that such actions are necessary to:

• Conform to the edicts of the law or comply with a legal process served on State Soft Water.
• Protect and defend the rights or property of State Soft Water, or visitors of State Soft Water.
• Identify persons who may be violating the law, the legal notice, or the rights of third parties.
• Cooperate with the investigations of purported unlawful activities.

State Soft Water uses reasonable precautions to keep the information disclosed to us secure. State Soft Water reserves the right to transfer information in connection with the sale of all or part of State Soft Water capital stock or assets to any third party. Furthermore, we are not responsible for any breach of security or for any actions of any third parties that receive the information. State Soft Water also provides “links” to a wide variety of other web sites on the Internet. We are not responsible for their Privacy Policies or how those web sites manage information about their users. We strongly urge you to check with those web sites to determine their privacy policy.

Any changes to this Privacy Policy will be posted on this page so that you are always aware of the information that we collect, how we use it, and under what circumstances we disclose it.

Copyright 2020, State Soft Water All Rights Reserved.

Revision: May 2020